Having optimal business operations is absolutely vital to running a profitable company. Even if you make a phenomenal product that is well received by customers and even if you generate tremendous sales you can lose a great deal of profit and potentially even experience a loss due to the fact that you are leaking a lot of money in operations. Perhaps one of the most significant operational costs in your business today is the use of your computer technology. A great deal of business is conducted on a computer and so several factors come in to play. The easy factor to quantify when it comes to your business computer costs involves infrastructure costs. It is very easy to determine how much you are spending on computers and how much the various software and hardware options will cost you. What is much more difficult to quantify is the productivity costs. These costs are hard to quantify for many reasons but historically on a software basis the advantage went to Microsoft given that a very broad portion of the labor market has been more familiar with Microsoft products as compared to competitors. Mac though is coming on strong and claiming several strong productivity advantages. It is important to look at such productivity costs as they can actually have more impact on the bottom line over any savings you can realize on cheaper hardware and software.