It feels great when a trade show of your choice hits town. Recently, I had the opportunity to visit a consumer electronic trade show which was held in the downtown area.

I must confess I prefer the simple and clean looking trade show booths that clearly explain or detail what their company is about. Some of the booths you see at the shows are very cool but have nothing to do with their business.  To me a simple booth with the proper accessories (trade show banner stands and literature racks) are more effective for brand marketing and retention then the more expensive glamorous booths.

While at the convention center I was quick to grab the necessary literature from their respective literature...Read More»